Create
Learn to confidently use off-camera lighting while photographing professional models in extraordinary locations throughout Seville.
Grow
Step away from the camera and think like an entrepreneur with business coaching and conversations led by Matt Shoup.
Experience
Immerse yourself in Seville through food, history, architecture, flamenco, local culture, shared meals, and experiences designed specifically for our small group.
WHY SEVILLE?
The City Becomes Our Classroom.
There are few places in the world that inspire photographers quite like Seville.
Ancient stone streets.
Hidden courtyards.
Colorful tiles.
Grand plazas.
Historic architecture.
Intimate neighborhoods.
And extraordinary golden evening light.
Every corner offers another opportunity to create.
Instead of spending the week inside a hotel conference room, we'll use Seville itself as our classroom.
We'll learn something.
We'll walk outside.
And we'll put it into practice.
Months before you arrive, we'll have already explored locations, planned sessions, coordinated professional models, and designed experiences throughout the city.
You simply arrive ready to create.
MORE THAN A WORKSHOP
Photography Is Why We're Gathering. The Experience Is Why You'll Remember It.
This is one of the most important messages on the website.
The philosophy behind Seville 2027 is simple:
People remember how an experience made them feel.
Every part of this week is being intentionally designed around that idea.
The welcome.
The hotel.
The models.
The locations.
The meals.
The cultural experiences.
The conversations.
Even the moments between the planned moments.
We'll share meals together, explore together, photograph together, learn together and celebrate each other's successes.
Because the best educational experiences don't simply give you information.
They change the way you see what's possible.
PROFESSIONAL MODELS +
STYLED SESSIONS
This isn't a photo walk where everyone hopes something interesting happens.
We're creating the opportunities.
Professional models will be coordinated specifically for the workshop, including professional hair and makeup.
Sessions will be planned around the environment, wardrobe, available light and the photographic concepts being taught.
The objective is for every participant to return home with images capable of elevating their portfolio.
BUILD MORE THAN YOUR PORTFOLIO
What Happens After You Create the Beautiful Photograph?
This is where Seville 2027 becomes fundamentally different from most photography workshops.
Great photographs don't automatically create successful photography businesses.
That's why we're bringing an entrepreneur to Spain.
THE CULTURAL EXPERIENCE
Don't Just Photograph Spain. Experience It.
Seville isn't simply the backdrop for this workshop.
It's part of the curriculum.
The food.
The people.
The history.
The architecture.
The rhythm of the city.
The late dinners.
The flamenco.
The centuries of art and craftsmanship.
We want participants to experience the city rather than simply move from one photography location to another.
Planned cultural elements include shared Spanish meals, exploration of historic neighborhoods, flamenco, artisan and cultural experiences, and time to simply experience Seville together.
These experiences aren't filler between photography sessions.
They're part of why we're going to Spain.
MATT SHOUP
Entrepreneur & Business Coach
Matt Shoup is not a photographer.
And that's exactly the point.
While Bob teaches you to think differently about photography, Matt will challenge you to think differently about your business.
Matt is an entrepreneur and business coach who understands what it takes to build, lead and grow successful businesses.
Throughout the experience, he'll lead conversations around subjects that many photographers struggle with:
Creating remarkable client experiences.
Building a premium brand.
Pricing with confidence.
Marketing authentically.
Understanding your value.
Developing systems that give you time back.
Leadership.
Setting meaningful goals.
Moving from photographer-thinking to entrepreneur-thinking.
And building a business that supports the life you actually want.
This isn't intended to feel like sitting through another business seminar.
Business conversations will become part of the experience.
Over dinner.
Over coffee.
Walking through Seville.
During dedicated sessions.
And in conversations that naturally develop throughout the week.
Because the goal isn't simply:
"How do I become a better photographer?"
We're also going to ask:
"How do I build a better business?"
WHAT'S INCLUDED
Current planned inclusions:
Hotel accommodations at our Seville home base.
Daily breakfast.
Group lunches.
Group dinners.
Welcome dinner.
Professional models.
Professional hair and makeup for models.
Photography instruction with Bob Younger.
Hands-on off-camera lighting education.
Small-group photography sessions.
Individual coaching.
Business development with Matt Shoup.
Cultural experiences.
Flamenco experience.
Curated Seville experiences.
Portfolio-building opportunities.
Behind-the-scenes documentation of the experience.
OUR HOME IN SEVILLE
Hotel Rey Alfonso X
Our home base will be Hotel Rey Alfonso X in the historic center of Seville.
Its location puts us within easy reach of the Santa Cruz neighborhood, Seville Cathedral, restaurants, historic streets, and many of the locations we'll explore and photograph.
The idea is simple:
Walk outside the hotel and you're already inside the experience.
YOUR DAYS IN SEVILLE
MORNING
Breakfast together.
Photography instruction, image discussion, lighting demonstrations or business development.
DAY
Explore Seville.
Apply what we've learned.
Photograph professional models.
Work directly with Bob.
Create portfolio images.
Experience the city.
EVENING
Culture.
Food.
Flamenco.
Business conversations.
Image discussions.
Relationships.
And occasionally simply enjoying Spain together.
PRELIMINARY EXPERIENCE
01
Welcome Day
Arrive in Seville and settle into Hotel Rey Alfonso X.
That evening we'll gather for our welcome dinner.
No classroom.
No pressure.
Just incredible food, introductions and the beginning of the experience.
02
Photography + Creation
We'll begin with practical photography and lighting instruction before heading into Seville to immediately put those techniques into practice.
Professional models.
Styled sessions.
Hands-on coaching.
Extraordinary locations.
03
Culture + Creativity
As the workshop progresses we'll move deeper into environmental portraiture, advanced lighting and storytelling while experiencing more of Seville itself.
Expect photography to mix naturally with food, culture, history and exploration.
One evening will include an authentic flamenco experience.
04
Portfolio Day
Our signature photography day brings together everything we've worked on.
You'll photograph professionally styled models in spectacular locations while receiving individualized coaching from Bob.
That evening we'll gather for our final celebration dinner.
THE SEVILLE ASSIGNMENT
Optional VIP Creative + Business Extension
Extremely Limited — Approximately Five Photographers
For photographers who want to go deeper, the experience continues.
The Seville Assignment isn't simply another day of the workshop.
It's designed to feel different.
More intimate.
More challenging.
More personal.
Participants will receive a creative photographic assignment inspired by Seville and spend additional time working directly with Bob.
But photography is only half of this day.
Matt will lead an intimate business intensive designed around the actual businesses of the photographers in the room.
Business hot seats.
Real challenges.
Real questions.
Real goals.
No generic presentation.
Bring your pricing problem.
Bring the marketing idea you can't figure out.
Bring the business decision keeping you awake.
Bring the idea you've been afraid to pursue.
The goal is to leave Seville not simply inspired—but with greater clarity about what happens next.
The VIP experience concludes with a private dinner together.
MEET THE TEAM
Bob leads the creative and photographic side of the experience.
His teaching philosophy centers around making lighting understandable, creating emotional imagery, and giving photographers the confidence to create instead of simply copy.
But Bob's larger philosophy goes beyond photography.
He believes extraordinary client experiences create emotional connections—and emotional connections create value.
That philosophy influences the way the entire Seville experience is being designed.
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Matt brings an entirely different perspective to the experience.
He's not coming to Spain to teach photography.
He's coming to challenge photographers to think like entrepreneurs.
Matt will lead business-development conversations throughout the experience and provide deeper business coaching during The Seville Assignment VIP extension.
Brian's role is to document the experience—not simply photograph people attending a workshop.
The goal is story-driven, behind-the-scenes coverage capturing the photography, friendships, culture, city, conversations and moments that make Seville 2027 unique.
WHO IS THIS FOR?
Seville 2027 is for photographers who want more.
More confidence behind the camera.
More control over light.
A stronger portfolio.
A better understanding of business.
Meaningful relationships with other photographers.
An opportunity to step outside their routine.
And an experience they will remember long after they've forgotten the camera settings.
You don't need to be an expert in off-camera flash.
You need curiosity.
A camera.
And the desire to create something different.
IMAGINE THIS...
The sun is beginning to disappear behind the rooftops of Seville.
Your model stands against architecture that's been there for centuries.
You bring up your light.
Take a reading.
Direct your model.
Press the shutter.
You look at the back of your camera.
And smile.
You created it.
A few hours later, the camera is back at the hotel.
You're sitting around a table with photographers who didn't know each other three days ago.
There's Spanish food on the table.
Someone is laughing.
The conversation has moved from photography to business to life.
And suddenly you realize:
This was never just about photography.
Come Home With More Than Photographs.
Come home with better skills.
A stronger portfolio.
New ideas for your business.
New friendships.
Stories.
Memories.
And maybe a completely different idea of what's possible.
SEVILLE 2027
October 2027 | Seville, Spain
Approximately 10 Photographers
Topics Will Include
Off-camera flash made simple.
Balancing flash with ambient light.
Working quickly on location.
Creating dramatic portraits in difficult lighting conditions.
Directing and posing people naturally.
Environmental portraiture.
Composition.
Visual storytelling.
Creating emotion through light.
Working with architecture, texture and color.
Developing portfolio-worthy images.
The goal isn't simply to teach you where to put a light.
It's to help you understand why you're putting it there.
THE PHOTOGRAPHY
Stop Being Intimidated by Off-Camera Flash.
Off-camera lighting doesn't need to be complicated.
Bob's approach is practical, approachable and built around creating images in real-world situations.
You'll learn a technique and then immediately put it into practice on the streets of Seville.
This Isn't Just Another Photography Workshop.
It isn't a conference.
It isn't a photography tour.
And it isn't simply a vacation.
Seville 2027 is a carefully curated experience for photographers who want more—more creativity, more confidence, deeper connections, a stronger portfolio, and a clearer vision for their business.
You'll photograph professional models throughout one of Europe's most visually extraordinary cities while receiving hands-on photography instruction from Bob Younger and business development coaching from entrepreneur and business coach Matt Shoup.
But some of the most memorable moments may happen when the cameras aren't in our hands.
Around a dinner table.
Watching flamenco.
Walking centuries-old streets.
Talking business over coffee.
Laughing with photographers who were strangers just a few days earlier.
You'll return home with incredible photographs.
But that's only part of what you'll bring home.