Create
Learn to confidently use off-camera lighting while photographing professional models in extraordinary locations throughout Seville.
Grow
Step away from the camera and think like an entrepreneur with business coaching and conversations led by Matt Shoup.
Experience
Immerse yourself in Seville through food, history, architecture, flamenco, local culture, shared meals, and experiences designed specifically for our small group.
WHY SEVILLE?
The City Becomes Our Classroom.
Ancient stone streets. Hidden courtyards. Colorful tiles. Grand plazas. Extraordinary golden evening light.
Seville offers something remarkable around every corner—and we're going to use it all.
Rather than spending our days inside a conference room, we'll explore the city with our cameras, photographing professional models in carefully selected locations while putting new techniques into practice.
We've done the preparation: scouting locations, coordinating models, and designing experiences throughout the city.
You simply arrive ready to create.
MORE THAN A WORKSHOP
Photography Is Why We're Gathering. The Experience Is Why You'll Remember It.
The philosophy behind Seville 2027 is simple:
People remember how an experience made them feel.
Every detail is intentional—from the hotel and professional models to the locations, shared meals, and unforgettable cultural experiences.
But the most meaningful moments may be the ones we don't plan.
The conversations over dinner. The friendships formed between shoots. The excitement of creating something extraordinary alongside people who share your passion.
You'll leave with more than beautiful photographs. You'll leave with new friendships, renewed inspiration, and a different perspective on what's possible.
PROFESSIONAL MODELS +
STYLED SESSIONS
This isn't a typical photo walk. We're creating extraordinary photographic opportunities.
Professional models, hair and makeup, and thoughtfully styled sessions will be coordinated specifically for this experience.
Every location and session is selected to complement the techniques you're learning, helping you create portfolio-worthy images you'll be proud to bring home.
BUILD MORE THAN YOUR PORTFOLIO
What Happens After You Create the Beautiful Photograph?
Great photographs don't automatically build a successful photography business.
That's why Seville 2027 goes beyond photography. You'll explore how to turn your creativity into opportunity, build a stronger business, and think differently about what's possible.
And that's why we're bringing entrepreneur and business coach Matt Shoup to Spain.
THE CULTURAL EXPERIENCE
Don't Just Photograph Spain. Experience It.
Seville isn't simply the backdrop for this workshop.
It's part of the curriculum.
The food.
The people.
The history.
The architecture.
The rhythm of the city.
The late dinners.
The flamenco.
The centuries of art and craftsmanship.
We want participants to experience the city rather than simply move from one photography location to another.
Planned cultural elements include shared Spanish meals, exploration of historic neighborhoods, flamenco, artisan and cultural experiences, and time to simply experience Seville together.
These experiences aren't filler between photography sessions.
They're part of why we're going to Spain.
MATT SHOUP
Entrepreneur & Business Coach
Matt Shoup isn't a photographer.
And that's exactly the point.
While Bob helps you see photography differently, Matt will challenge you to think differently about your business.
As an entrepreneur and business coach, Matt understands what it takes to build, lead, and grow a successful business.
Together, you'll explore:
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Building a premium brand that stands apart.
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Pricing confidently and understanding your value.
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Creating exceptional client experiences.
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Marketing authentically and attracting the right clients.
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Developing systems that give you more freedom.
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Building a business that supports the life you want.
This isn't another business seminar.
These conversations will happen throughout the Seville experience—in dedicated sessions, over dinner, and in the moments when meaningful ideas take shape.
You'll leave with more than inspiration. You'll leave thinking differently about what's possible for your business.
WATCH BOB IN ACTION ▶
BOB YOUNGER
Photographer & Creative Educator
Great photography isn't just about what you see. It's about what you create and how you make people feel.
Bob Younger is a professional photographer, studio owner, and educator who believes extraordinary images begin with intention, creativity, and connection.
Throughout Seville 2027, Bob will challenge you to see light differently, direct with confidence, and create photographs that stand apart.
His teaching style is practical, approachable, and hands-on. You'll learn techniques, put them into practice, and discover how to make them your own.
E²O — Experience → Emotion → Ownership
Bob believes the most memorable photographs begin with an extraordinary experience. When people feel something meaningful, the images become more than pictures.
The goal isn't simply to become a better photographer. It's to become a more intentional, confident, and creative one.
WHAT'S INCLUDED
Current planned inclusions:
Hotel accommodations at our Seville home base.
Daily breakfast.
Group lunches.
Group dinners.
Welcome dinner.
Professional models.
Professional hair and makeup for models.
Photography instruction with Bob Younger.
Hands-on off-camera lighting education.
Small-group photography sessions.
Individual coaching.
Business development with Matt Shoup.
Cultural experiences.
Flamenco experience.
Curated Seville experiences.
Portfolio-building opportunities.
Behind-the-scenes documentation of the experience.
PHOTOGRAPHER TESTIMONIALS
“I’ve had the pleasure of learning from Bob Younger, and he is one of the most generous teachers I know in the Fort Collins photography community. He has a gift for taking something that feels complicated—like studio lighting and posing—and breaking it down until it clicks.
What I appreciate most is his patience. He’ll show you the same thing three different ways until you’ve got it. I remember learning how to photograph flames circling a model; Bob showed me how to get the shot, and four minutes later I captured something I didn’t think I could.
I walked away a better photographer, and I still use what he taught me in my own wedding work. If you get the chance to learn from Bob, take it. You’ll leave with real skills and a lot more confidence.”
Sarah Van Martin
Owner & Photographer | Sarah Christine Photography
Sarah Van Martin is an established Fort Collins wedding and portrait photographer with nearly two decades of experience. Her work has taken her throughout Colorado and beyond, photographing weddings, couples and families in everything from intimate celebrations to mountain adventures.
OUR HOME IN SEVILLE
Hotel Rey Alfonso X
Our home base will be Hotel Rey Alfonso X in the historic center of Seville.
Its location puts us within easy reach of the Santa Cruz neighborhood, Seville Cathedral, restaurants, historic streets, and many of the locations we'll explore and photograph.
The idea is simple:
Walk outside the hotel and you're already inside the experience.
YOUR DAYS IN SEVILLE
MORNING
Breakfast together.
Photography instruction, image discussion, lighting demonstrations or business development.
DAY
Explore Seville.
Apply what we've learned.
Photograph professional models.
Work directly with Bob.
Create portfolio images.
Experience the city.
EVENING
Culture.
Food.
Flamenco.
Business conversations.
Image discussions.
Relationships.
And occasionally simply enjoying Spain together.
Your Investment
$4,995
An Extraordinary Experience. One Inclusive Price.
Your investment includes hotel accommodations, meals, photography instruction, business coaching, professional models, and curated experiences in Seville.
Transportation to and from Seville is not included. Optional VIP experience is available at an additional cost.
PRELIMINARY EXPERIENCE
01
Welcome Day
Arrive in Seville and settle into Hotel Rey Alfonso X.
That evening we'll gather for our welcome dinner.
No classroom.
No pressure.
Just incredible food, introductions and the beginning of the experience.
02
Photography + Creation
We'll begin with practical photography and lighting instruction before heading into Seville to immediately put those techniques into practice.
Professional models.
Styled sessions.
Hands-on coaching.
Extraordinary locations.
03
Culture + Creativity
As the workshop progresses we'll move deeper into environmental portraiture, advanced lighting and storytelling while experiencing more of Seville itself.
Expect photography to mix naturally with food, culture, history and exploration.
One evening will include an authentic flamenco experience.
04
Portfolio Day
Our signature photography day brings together everything we've worked on.
You'll photograph professionally styled models in spectacular locations while receiving individualized coaching from Bob.
That evening we'll gather for our final celebration dinner.
THE SEVILLE ASSIGNMENT
Optional VIP Creative + Business Extension
Extremely Limited — Approximately Five Photographers
For photographers who want to go deeper, the experience continues.
The Seville Assignment isn't simply another day of the workshop.
It's designed to feel different.
More intimate.
More challenging.
More personal.
Participants will receive a creative photographic assignment inspired by Seville and spend additional time working directly with Bob.
But photography is only half of this day.
Matt will lead an intimate business intensive designed around the actual businesses of the photographers in the room.
Business hot seats.
Real challenges.
Real questions.
Real goals.
No generic presentation.
Bring your pricing problem.
Bring the marketing idea you can't figure out.
Bring the business decision keeping you awake.
Bring the idea you've been afraid to pursue.
The goal is to leave Seville not simply inspired—but with greater clarity about what happens next.
The VIP experience concludes with a private dinner together.
MEET THE TEAM
Bob leads the creative and photographic side of the experience.
His approach is about making lighting understandable, creating images with emotion, and giving photographers the confidence to create rather than simply copy.
But his philosophy goes beyond photography.
Bob believes extraordinary experiences create emotional connections — and emotional connections create value. It’s a philosophy that shapes not only how he photographs and runs his business, but how the entire Seville experience has been designed.
The goal isn’t simply to help you create better photographs. It’s to help you see, create, and experience differently.
Matt brings an entirely different perspective to the experience.
He's not coming to Spain to teach photography.
He's coming to challenge photographers to think like entrepreneurs — and to transform the way they approach their life, mindset, and business.
Through business-development conversations and deeper coaching during The Seville Assignment VIP extension, Matt will help you identify and break through the limiting beliefs, mindsets, and stories that may be holding you back.
You’ll leave with stronger photography and better business strategies — but more importantly, a new perspective on what’s possible.
Brian isn't coming to Seville simply to document a photography workshop.
As the filmmaker behind Bookend Photo + Film, Brian specializes in authentic, story-driven filmmaking — capturing the personalities, emotion, laughter and unexpected moments that make an experience unforgettable.
Throughout Seville 2027, he'll capture the photography, friendships, conversations, culture and behind-the-scenes moments as they naturally unfold.
The result is more than a recap of where you went and what you photographed. It's the story of the experience — and the people who shared it.
WHO IS THIS FOR?
Seville 2027 is for photographers who want more.
More confidence behind the camera.
More control over light.
A stronger portfolio.
A better understanding of business.
Meaningful relationships with other photographers.
An opportunity to step outside their routine.
And an experience they will remember long after they've forgotten the camera settings.
You don't need to be an expert in off-camera flash.
You need curiosity.
A camera.
And the desire to create something different.
IMAGINE THIS...
The sun is beginning to disappear behind the rooftops of Seville.
Your model stands against architecture that's been there for centuries.
You bring up your light.
Take a reading.
Direct your model.
Press the shutter.
You look at the back of your camera.
And smile.
You created it.
A few hours later, the camera is back at the hotel.
You're sitting around a table with photographers who didn't know each other three days ago.
There's Spanish food on the table.
Someone is laughing.
The conversation has moved from photography to business to life.
And suddenly you realize:
This was never just about photography.
Come Home With More Than Photographs.
Come home with better skills.
A stronger portfolio.
New ideas for your business.
New friendships.
Stories.
Memories.
And maybe a completely different idea of what's possible.
SEVILLE 2027
May 10-13, 2027 | Seville, Spain
Approximately 10 Photographers
Topics Will Include
Off-camera flash made simple.
Balancing flash with ambient light.
Working quickly on location.
Creating dramatic portraits in difficult lighting conditions.
Directing and posing people naturally.
Environmental portraiture.
Composition.
Visual storytelling.
Creating emotion through light.
Working with architecture, texture and color.
Developing portfolio-worthy images.
The goal isn't simply to teach you where to put a light.
It's to help you understand why you're putting it there.
THE PHOTOGRAPHY
Stop Being Intimidated by Off-Camera Flash.
Off-camera lighting doesn't need to be complicated.
Bob's approach is practical, approachable and built around creating images in real-world situations.
You'll learn a technique and then immediately put it into practice on the streets of Seville.
This Isn't Just Another Photography Workshop.
It's not a conference.
It's not a photography tour.
And it isn't simply a vacation.
Seville 2027 is an immersive experience designed to change how you create, think, and grow.
Over four extraordinary days, you'll photograph professional models in one of Europe's most inspiring cities, develop your lighting and creative skills with Bob Younger, and explore new possibilities for your business with entrepreneur Matt Shoup.
But the experience goes beyond the camera.
It's the conversations over dinner. The energy of creating alongside other photographers. The friendships, inspiration, and renewed confidence you'll bring home.
You'll leave with more than extraordinary photographs. You'll leave with a new perspective on what's possible.